WhiteHello

WhiteHello is the in-house brand of Maison Clad, imagined and created by Coralie François in 2022. After years of styling women in Dubai and listening to their dreams, desires, and frustrations in the fitting room, Coralie gave life to a brand that’s as intuitive as it is joyful.

Each piece begins with a story, and that story becomes a print, drawn by Coralie herself. All fabrics are printed in Dubai, and every garment is made locally, by hand, in limited quantities. This isn’t just slow fashion, it’s storytelling you can wear.

WhiteHello is known for its weekly capsule collections, where femininity meets playfulness, and elegance doesn’t need an occasion. Designed to be dressed up or down, WhiteHello pieces are made to move with you, from morning meetings to sunset weddings.

Every detail matters. Every print has meaning. From personal inspirations to mythological backstories, WhiteHello collection carry messages,  little whispers of color, magic, and mood. Whether it’s through embroidery, hidden symbols, or illustrated prints, each piece is designed to spark emotion and conversation.

 In 2024, WhiteHello partnered with Damas for a capsule collection celebrating handcrafted beauty, uniting fashion and fine jewelry through original printwork and shared storytelling.

Made entirely in Dubai. Designed for women everywhere.