Her Story

 

Maison Clad is the brainchild of Coralie François, a Belgian fashion entrepreneur with a flair for bold aesthetics and meaningful style. After beginning her career in Paris at Agnes b., she continued her journey in Dubai, working with renowned houses like Balenciaga, Alexander McQueen, and Stella McCartney. With a love for unique storytelling through fashion, Coralie transformed her passion into purpose by creating a space that celebrates creativity, individuality, and femininity.

Inspired by the vibrant energy of Dubai and a deep connection to her clients, she saw an opportunity to introduce a new kind of fashion destination, one that brings Europe’s most exciting emerging designers to the region through a deeply curated lens.

With an instinct for talent and a taste for the unexpected, Maison Clad presents over 40 rising European labels, many of them exclusive to the store. From elevated wardrobe essentials to standout artistic pieces, each item is hand-picked to reflect the Maison Clad philosophy: elegant, playful and effortlessly uplifting.

As her community of clients blossomed, so did her vision. Maison Clad naturally evolved into a lifestyle destination, expanding into sportswear, lingerie, beachwear, and kidswear, always with the same joyful, curated spirit at its heart. Maison Clad is more than a store, it is a celebration of confidence, warmth and everyday beauty.

In 2022, Coralie brought her universe full circle by launching her own fashion label: WhiteHello. Born from six years of client dialogue, fittings, and in-store magic, WhiteHello offers joyful and flattering limited-edition capsule collections every week. Made in Dubai and rooted in print, playfulness, and personality, it’s a love letter to women who wear their story and dare to stand out.