Her Story

"Every time we discover a talented creator or a truly fabulous piece, we blush and smile and with this feeling, we know we have found the one“.

Founded by fashion buyer Coralie Francois (Balenciaga, Alexander McQueen and Stella McCartney), Maison Clad came to life when Coralie couldn’t source her favorite European labels in Dubai. This fashion expert uses her knowledge and flair for spotting emerging designers to bringing exclusive and curated pieces to Dubai.

Maison Clad presents an immaculate selection of 40 rising European designers. Most of them under exclusivity agreements. Constantly on the hunt for hidden fashion talent, Maison Clad cherry-picks wardrobe must-haves and staples from each designer, from off-duty classics to fun artistic pieces.

In line with evolving customer needs, Maison Clad started Sportswear, Lingerie, Beachwear and Kid’s sections. Becoming a full fledge concept store.

In 2022, Coralie decides to bring her offer to a new level by creating her own fashion label: WhiteHello. 100% inspired by her 6 years in store and thousands of customer feedback, WhiteHello brings unique pieces in permanent small capsule collections (5 to 10 pieces) every week.